Brisbane, Australia – 15th May 2025 — EcoForce Global, a leader in environmental restoration and climate action, today launched a new global initiative designed to help the events industry reduce its carbon footprint through large-scale tree planting on degraded farmland. This initiative welcomes collaboration from members of the world’s most prestigious event industry associations, offering them a practical and impactful path toward sustainability.
With growing scrutiny over the environmental impact of conferences, expos, and festivals, the demand for tangible climate solutions is louder than ever. Travel, logistics, energy use, and waste all contribute significantly to event-related emissions. Stakeholders—from sponsors to attendees—are now insisting on real, measurable climate action.
EcoForce Global offers an innovative and accessible solution. By partnering with regenerative farmers worldwide, EcoForce enables events to offset carbon emissions through tree planting that also restores soil health, improves biodiversity, and supports rural communities. Every tree planted removes carbon from the atmosphere and contributes to the regeneration of degraded land—creating a legacy that goes far beyond the event itself.
A key feature of the initiative is the integration of sustainable sponsorships. Events can now offer sponsors a carbon offset package directly tied to tree planting. This turns sponsorship into an environmental commitment, allowing brands to visibly align with climate action and social good. Whether it’s one tree per attendee, a co-branded reforestation campaign, or a tiered sponsorship level that offsets specific elements of an event’s emissions (travel, accommodation, power), EcoForce provides the tools to turn climate responsibility into brand value.
Karen Jansen, Events Industry Specialist at EcoForce Global, noted a significant trend in her recent conversations with event organizers:
“Clients hosting events are now demanding measurable ways to reduce their eco footprint. Organizers are under pressure to deliver sustainability outcomes—and many are actively searching for initiatives that go beyond recycling bins and reusable lanyards. Our tree planting solution, delivered in partnership with farmers, is being embraced as a powerful and authentic way to meet these demands.”
This initiative is open to all members of globally recognised industry associations, including:
- UFI – The Global Association of the Exhibition Industry
- ICCA – International Congress and Convention Association
- MPI – Meeting Professionals International
- IAEE – International Association of Exhibitions and Events
- PCMA – Professional Convention Management Association
- IFES – International Federation of Exhibition and Event Services
- SITE – Society for Incentive Travel Excellence
- AIPC – International Association of Convention Centres
“Our mission is to make every event a catalyst for regeneration,” said Charles Alder, Founder of EcoForce Global. “Through this initiative, event professionals can not only offset emissions but also tell a story of restoration, community support, and real environmental impact.”
With real-time tracking, transparent reporting, and customized programs that fit any scale of event, EcoForce Global is making it easier than ever for the events industry to take the lead on climate action—while giving sponsors a compelling reason to support the journey.
For partnership inquiries or to learn more, visit www.ecoforceglobal.com.
Media Contact:
Charles Alder
Founder & CEO, EcoForce Global
M +61 410714379
P+61 7 3085 4388
📧 charles.alder@ecoforceglobal.com
🌐 www.ecoforceglobal.com
Events Industry Contact:
Karen Jansen
Events Industry Specialist, EcoForce Global
📧 karen.jansen@ecoforceglobal.world
🌐 www.ecoforceglobal.com
